Event Details

AMCHAM invites you to an exclusive program about PEMUDAH that will give you insights into an important organization focused on business to government engagement.

Please join us as we welcome Tan Sri Saw Choo Boon, Co-Chair PEMUDAH and David Anthony Jones, Chairman of PEMUDAH Focus Group on Public Relations on Tuesday, August 15 from 9 am - 12 pm at AMCHAM's Executive Office.

Learn more about this important aspect of business in Malaysia and about Public-Private Partnerships through PEMUDAH. It is also a chance for you to exchange views in light of the current business environment.

Our Speakers will brief members on:-
  • History of PEMUDAH
  • What is their objectives?
  • Who are their members?
  • Focus groups under PEMUDAH as well as it's efficiency improvements
  • Malaysia's performance in doing business report in the past few years

The working groups and the task force within PEMUDAH address efficiency of the public service delivery system as well as government policies and their impact on businesses. The PEMUDAH team now comprises 15 heads of government ministries and departments, 11 business leaders and 40 co-opted members from the public sector. Current PEMUDAH Chairman is Tan Sri Ali Hamsa (Chief Secretary of Government) and co-chaired by Tan Sri Saw Choo Boon.

This program is FREE for members to attend. Due to space limitation, seats are on a first come, first serve basis.

We also would like to invite you to submit questions in advance to make this discussion opportunity more productive. Please send your questions to gr@amcham.com.my by August 7, 2017


9 AM - 9:30 AM
Registration & Arrival of Guests
9:30 AM - 9:35 AM
Welcome Note by AMCHAM
9:35 AM - 11 AM
PEMUDAH Fireside Discussion
11 AM - 12 PM
Q&A Session


  • YBhg Tan Sri Saw Choo Boon (Chairman at PEMUDAH)

    YBhg Tan Sri Saw Choo Boon

    Chairman at PEMUDAH

    YBhg Tan Sri Saw Choo Boon holds a Bachelor of Science (Chemistry) Degree from the University of Malaya. He joined Shell in 1970 and served in various capacities in Manufacturing, Supply, Trading and Planning in Malaysia, Singapore and Netherlands before managing companies and businesses in Malaysia, across the Asia Pacific Region and globally. He was appointed as the Chairman of Shell Malaysia and retired in 2010 after 40 years of service.

    Currently, YBhg Tan Sri Saw is a Non-Executive Senior Independent Board Member of RHB Bank Bhd., Digi.Com Bhd. and Ranhill Holdings Bhd., and the Chairman of MRCB-Quill REIT Management Sdn. Bhd. He is also the Co-Chair of the Government’s Special Task Force To Facilitate Business (Pemudah), member of the National Export Council and National Productivity Council, Board member of MIDA and Socio Economic Research Centre ACCCIM and Immediate Past President of the Federation Of Malaysian Manufacturers (FMM).

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  • DJ

    David Anthony Jones

    Chairman at PEMUDAH Focus Group on Public Relations