Event Details

Registration Full - please contact csr@amcham.com.myif you wish to be placed on the waiting list

A Global First for Starbucks - Hearing Impaired initiative kicks-off in Malaysia

"Our mission is to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time."

Typically countries adopt programs designed at HQs. Starbuck Malaysia bucked this norm by opening its first ever hearing impaired store in Malaysia in 2016. Washington D.C. followed suit two years later, modelled after Malaysia's initiative.

To hear about the evolution historic first, Join us Tuesday, January 22, 2019 from 2:30 p.m. - 3:30 p.m. at AMCHAM's New Executive Office to hear from Rina Siew,Corporate Social Responsibility Manager of Berjaya Starbucks Coffee Company. She will share the journey and perspectives of how this American brand started its world's first store that uplifts the deaf and hearing-impaired in Malaysia, inspiring the world in the process.

The Signing Store project hires hearing impaired partners (employees) to work as frontline staff, as well as to manage day-to-day administrative tasks in the store. This helps the deaf develop self-confidence, self-esteem and self-reliance through discovery and experiences that give them pride and accomplishments allowing them to move forward to lead a functional and fulfilling life.

Aside from achieving extraordinary coffee experiences, Starbucks has made a business out of human connections, community involvement and the celebration of diversity. It is the inclusion of diverse experiences and perspectives that help create a culture of empowerment at Starbucks. The company has set itself out to be a different kind of company.

There is no charge to attend this program, we would like to encourage staff of member companies to register for this program and be inspired. Please kindly register early so you are not disappointed.


Date: Tuesday, 22 January 2019


14:00 Registration

14:30 Program Starts

15:30 Program Ends (Light refreshments will be served)

Venue: AMCHAM New Executive Office - Level 10 Faber Imperial Court, Jalan Sultan Ismail (same building as Sheraton Imperial Kuala Lumpur)

For more information, please contact Yvonne Miranda at yvonne@amcham.com.my


2 PM - 2:30 PM
2:30 PM - 2:50 PM
Starbucks Malaysia: Creating Pathways to Opportunity with Inclusivity & Diversity
2:50 PM - 3:30 PM
Q & A


  • Rina Siew (CSR Manager at Berjaya Starbucks Coffee Company Sdn Bhd)

    Rina Siew

    CSR Manager at Berjaya Starbucks Coffee Company Sdn Bhd

    Rina is currently the Corporate Social Responsibility Manager for Starbucks Malaysia and Brunei. She has
    been instrumental in many of the CSR Programs at Starbucks Malaysia & Brunei, including the Connecting Communities Projects in Kampung Lubuk Jaya and FELDA Chini Timur 1, and the establishment of the world’s first Starbucks Signing Store in Malaysia in 2016.

    In addition to her responsibilities to Starbucks, Rina is also undergoing and MBA in Sustainability with University of Wollongong (UOW). She has been with Starbucks for 14-years and has achieved her Coffee
    Master certification, a program that Starbucks offers its employees to elevate their coffee knowledge and skills. She started out in store operations, before moving within the company, first to the Marketing,
    PR & Digital Strategy department, before settling into her role in Social Impact and Sustainability.

    For her work with the Starbucks Connecting Community Projects and the Starbucks Signing Store in Malaysia, the company has achieved numerous awards and recognitions over the years. In 2018,
    Starbucks was awarded the top prize at the CSR Malaysia Awards 2018 for the ‘Company of the Year Award 201. Starbucks was also recognized at the Asia Responsible Entrepreneurship Awards (AREA) in
    2018 in the ‘Investment in People’ category. Also, in 2016, Life @ Work also recognized Starbucks for its initiatives on people with disabilities (PWD) with the opening of Starbucks Signing Store.

    view more


AMERICAN MALAYSIAN CHAMBER OF COMMERCE Level 10, Bangunan Faber Imperial Court, Jalan Sultan Ismail, 50250

Kuala Lumpur, Malaysia

If you have any questions please contact Kevin Roch

Contact Organizer

+60 123025248

Show on map