Event Details

The world is navigating uncharted waters and this year, most countries will experience a depressed economy, unseen since the 1920s. Given what is happening, global multinational companies still need to grow, to increase profitability and shareholder value, and ultimately help to boost global economies.

This session starts with an overview of current regional trends in FDI. It then dives into what Malaysia is actively engaged in, and what needs to be done in the near future, to maintain its attractiveness as a destination of choice for Foreign Direct Investments (FDI). Now is the time more than ever to reconfigure, if needed, the growth potential of Malaysia. Taking into account the backdrop of shifts and trade tensions, the reconfiguration of global supply chains, and with the global pandemic still looming large. Our expert speakers and panelists will provide their insights and anecdotes as to why Malaysia has the potential to be a regional, as well as a global hub for multinational companies.

Mr. Ernesto Pittaluga, Corporate and Public Sector, Sales & Marketing Regional Head, Asia Pacific, Treasury and Trade Solutions at Citi, will be providing an overview of current trends and flows of FDI in the region. This will be followed by a panel discussion with Muhammad Azmi Zulkifli, Chief Executive Officer, InvestKL; Fitri Abdullah, Managing Director, OracleMalaysia; Abdul Rahman Abu Haniffa, Director of Government Affairs and Policy, GE Malaysia.

Join us for this exciting discussion to see where the potential lies in Malaysia and what can be achieved in the near future to elevate Malaysia's status as a destination for FDI.


Date: 10 September 2020

Time: 2:00pm - 3:00pm

Platform: Microsoft Teams


Due to capacity limits, participation is approved on a first come, first served basis. This event is free, however, registration is still required for access to this webinar.


  • Please note only REGISTERED participants will receive access to the scheduled session. Please check your registered email address for further instructions.
  • Kindly lookout for a Pre Event Information email which will be sent from our Events team via events@amcham.com.my 24 hours before the event.
  • If you are registering on behalf of a colleague, kindly ensure their email address is correctly captured to ensure they receive all necessary updates.

For more information, please contact us at events@amcham.com.my


  • Ernesto Pittaluga (Managing Director and Asia Pacific Sales and Marketing Head for Citi Treasury and Trade Solutions of Citi)

    Ernesto Pittaluga

    Managing Director and Asia Pacific Sales and Marketing Head for Citi Treasury and Trade Solutions of Citi

    Based in Hong Kong, Ernesto Pittaluga is Managing Director and AsiaPacific Sales and Marketing Head for Citi Treasury and Trade Solutions,covering the Corporates and Public Sector client segments.
    Ernesto has 19 years of corporate banking experience in Citi, of which 6years were spent in the Asia Pacific region, where he managed clients in awide array of industries and segments, including Multinationals, Large LocalCorporates, Public Sector and Financial Institutions, from both emergingand developed markets.
    Prior to this, Ernesto was the Head of the Global Subsidiaries Group inChina, a team that covers top multinational companies, with the coreobjective of successfully delivering Citi’s value proposition locally andregionally.
    Preceding his role in China, Ernesto spent 3 years managing theMultinationals team in Hong Kong. Before moving to Asia, Ernesto was in Citi Venezuela, responsible for Corporate and Investment Banking, includingGlobal Subsidiaries, Local Corporate Bank (including FI and Public Sector),Corporate Finance and the Regulatory Portfolio Unit.
    He has deep experience in delivering financial solutions to global client in abroad variety of products, including Transaction Banking, Trade Finance,Capital Markets, and Structured Financing, among others.
    Ernesto has a Mechanical Engineering degree from the Universidad SimonBolivar in Venezuela, and holds a Master in International Economics andManagement from the SDA Bocconi School of Business in Milan, Italy.

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  • Muhammad  Azmi Zulkifli (Chief Executive Officer at Invest KL)

    Muhammad Azmi Zulkifli

    Chief Executive Officer at Invest KL

    Muhammad Azmi Zulkifli joined InvestKL in 2012 as Director of Investor Relations for the European Region.

    Prior to InvestKL, Azmi has over 16 years’ experience in leadership and management positions spanning commercial business, business transformation and operations with MISC Berhad, a subsidiary of Petronas. He participated in MISC’s business transformation initiatives and was part of a leadership team to re-engineer, develop and commission a global ICT system throughout MISC offices globally.

    In his current role as Chief Executive Officer, he leads the teams to identify, facilitate, and develop solutions for MNCs to locate their high value regional hubs in Greater KL and Malaysia. The focus sectors include oil & gas, healthcare, FMCG, business and financial services. To date, the InvestKL team led by Azmi has successfully brought in more than 90 MNCs to set up regional headquarters or hubs within Greater KL.

    Azmi holds a Bachelor of Science in Business Administration (Marketing) from the University of Nebraska-Lincoln, USA.

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  • Mohamed Fitri Abdullah (Managing Director of Oracle Malaysia Corporation Sdn Bhd)

    Mohamed Fitri Abdullah

    Managing Director of Oracle Malaysia Corporation Sdn Bhd

    Fitri Abdullah joined Oracle Corporation Malaysia Sdn Bhd on 18th August, 2016. Fitri has nearly three decades of ICT industry experience from both a local and international perspective. Within the last 18 years of his career, he held various senior leadership positions in several companies such as Mesiniaga Berhad, Maxis Berhad (“Maxis”) and Hewlett-Packard (Malaysia) (“HP”) Sdn. Bhd. based in Malaysia. His last position before joining Oracle Malaysia was as the Managing Director of Mesiniaga Berhad. Prior to that, Fitri was with Maxis as Senior Vice President and Head of Maxis Business Services where he was overall responsible for the Corporate, Government, SME and wholesale business for Maxis. At HP, his last position was as the Asian Regional Director for the communications Industry for HP’s Consulting and System Integration business division and prior to that, as the overall Director
    for South-East-Asia for HP’s Consulting and Systems Integration business.

    Fitri has a Bachelor of Science degree in Computer Science from Indiana State University, a Master of Science degree in Computer Science from Arizona State University and attended the Advanced Management Program from Harvard Business School in 2011.

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  • Abdul Rahman Abu Haniffa (Director of Government Affairs and Policy for Malaysia at General Electric)

    Abdul Rahman Abu Haniffa

    Director of Government Affairs and Policy for Malaysia at General Electric

    Abdul is presently Director of Government Affairs and Policy at General Electric Malaysia, responsible for engaging across all levels of government, supporting all of GE’s businesses in Malaysia. Prior to his current role, Abdul was Director of Global Public Affairs for Intel in Malaysia, where he engaged with federal and local governments, multi-lateral organizations and trade organizations to influence public policies and programs in the areas of trade, investments, technology and labor.

    He started his career as a research engineer in the US and has since held technical, consulting and corporate affairs roles at United Engineers Malaysia, Accenture and Microsoft. He holds a bachelors degree in Chemical Engineering, and a masters in International Business, both from the University of Toledo, Ohio. He is an active member of AMCHAM's Government Relations Committee.

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  • Siobhan Das [MODERATOR] (Chief Executive Officer at American Malaysian Chamber of Commerce (AMCHAM))

    Siobhan Das [MODERATOR]

    Chief Executive Officer at American Malaysian Chamber of Commerce (AMCHAM)

    Siobhan Das was promoted in January 2020 as the first Chief Executive Officer of the American Malaysian Chamber of Commerce (AMCHAM). Serving initially as the Chamber’s Executive Director from January 2016, Siobhan has not only taken the Chamber to greater heights but she has strengthened the Chamber's presence with critical stakeholders, driving stronger engagement with its members and developing a powerful voice for its various business communities.

    Siobhan assumed this newly created position at a very critical time for the Chamber leading it and its members through the global crisis of COVID-19. Insisting on a collaborative platform between the government and business stakeholders, under her guidance, the Chamber played a pivotal role if supporting businesses most impacted by the Malaysian government’s response. Siobhan positioned the Chamber so that it can support and effect policy changes that benefit not only AMCHAM Members, but other companies many of which support the U.S. business footprint in Malaysia,

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