AMCHAM Malaysia

The American Malaysian Chamber of Commerce (AMCHAM) was founded in 1978 as an international, non-profit, private-sector business association. It comprises nearly 1500 members representing approximately 300 American, Malaysian and other international companies. The Chamber is affiliated with the Asia Pacific Council of American Chambers of Commerce (APCAC) and with the U.S. Chamber of Commerce, which is the largest chamber of commerce in the world.

This is a past event. Registration is closed. View other AMCHAM Malaysia events.

The Agenda

Seeing the future of manufacturing through virtual and augmented reality technologies.

Many American companies in Malaysia and the U.S. are already using modern smart technology to improve and automate traditional manufacturing and industrial practices. The U.S. Commercial Service in partnership with AMCHAM presents a technology showcase of U.S. industry innovation, as a contributor to Malaysia's 4th Industrial Revolution (IR4.0).

This session will feature Virtual and Augmented Reality Technologies.

U.S. manufacturers are finding innovative ways to adopt Virtual and Augmented Reality technologies enabling a "digitally connected" factory floor. These technologies are creating new levels of efficiencies, connectivity, and mobility, allowing businesses to better compete in the global economy. In Malaysia, U.S. firms are leading the implementation of these connected solutions, contributing to the development of the country's IR4.0 objectives.

This session will include a showcase of technology by AVATOUR, followed by a panel to discuss the VR landscape of Malaysia:

  1. Haskell
  2. XR Associates
  3. Industry 4.0 Association Malaysia
  4. Ministry XR
  5. Malaysia Digital Economy Corporation (MDEC)

Don't miss this opportunity to see for yourself how Virtual and Augmented Reality technologies are pushing the boundaries of what's possible, potentially transforming manufacturing and driving other innovations.

The Series:

The IR4.0 and American Smart Technologies Series provide U.S. companies a platform to showcase how they use smart technology to innovate and implement their business models. The U.S. Commercial Service and AMCHAM will run the series and highlight key economic sectors, including Advanced Manufacturing, ICT, and Healthcare, putting a spotlight on these use cases of U.S. innovation. This will allow Malaysian stakeholders to see and imagine what's possible as they embark on their IR4.0 journey.

Event Details:

Date: Wednesday, 24 March 2021

Time: 9:00am - 11:30am (check-in starts 8:50am)

Platform: Microsoft Teams


  • Please note only REGISTERED participants will receive access to the scheduled session. Please check your registered email address for further instructions.
  • Kindly lookout for a Pre-Event Information email that will be sent 24 hours before the event via roughly 24 hours before the event.
  • If you are registering on behalf of a colleague, kindly ensure their email address is correctly captured to ensure they receive all necessary updates.


March 24, 2021

Main Schedule

9:00 AM
Series Overview: “Malaysia and its IR 4.0 Journey”
9:10 AM - 9:20 AM
Opening Remarks: “U.S. Commercial Service and Our Role in Promoting U.S. Technology in Malaysia”
9:20 AM - 9:40 AM
Keynote Address: “U.S. Industry contributions to IR 4.0”
9:40 AM - 10:00 AM
How Virtual, Augmented and Assisted Reality are changing the factory floor
10:00 AM - 10:25 AM
Virtual Reality Showcase
10:25 AM - 11:25 AM
Panel Discussion: Virtual & Augmented Reality in Manufacturing
11:25 AM - 11:30 AM

Keynote Speaker

Brian McFeeters

U.S. Ambassador to Malaysia


Brian McFeeters (U.S. Ambassador to Malaysia at U.S. Embassy Kuala Lumpur)

Brian McFeeters

U.S. Ambassador to Malaysia at U.S. Embassy Kuala Lumpur

Devon Copley (CEO of AVATOUR)

Devon Copley


Roberto Galbiati (Regional Director  - South East Asia Sales of Realwear)

Roberto Galbiati

Regional Director - South East Asia Sales of Realwear

Hatta Idris (Operations Manager at Kellogg Malaysia)

Hatta Idris

Operations Manager at Kellogg Malaysia

Havene Liew (Founder of XR Associates)

Havene Liew

Founder of XR Associates

Mohan Low (Head of Digital Creative Content at MDEC)

Mohan Low

Head of Digital Creative Content at MDEC

Matthew Schultz (Director of Operations Asia Pacific at Haskell)

Matthew Schultz

Director of Operations Asia Pacific at Haskell

Dennis Simmons (Commercial Counsellor at Embassy of the United States of America - Malaysia)

Dennis Simmons

Commercial Counsellor at Embassy of the United States of America - Malaysia

VKK Teagarajan (President at I.R 4.0 Association)

VKK Teagarajan

President at I.R 4.0 Association

Dr. Andrew Yew (Co-founder and Chief Technology Officer of Ministry XR)

Dr. Andrew Yew

Co-founder and Chief Technology Officer of Ministry XR

Organizers and Partners

Registered Member

Member PriceFree

AMCHAM Member Company

Public PriceFree

Non Member

Public PriceFree