Many markets, including Malaysia, are currently grappling with the global COVID-19 pandemic. There are early signs that indicate that consumer habits will be forever changed as a result of the virus' spread and the authorities' efforts to contain the spread.
Nielsen is monitoring the situation on the ground closely, as it is still evolving. Their ability to review patterns across markets provides them with a set of leading indicators that can help Malaysia's FMCG manufacturers and retailers facing supply issues as they race to meet consumer demand and changing purchase habits.
This webinar shines a spotlight on Malaysia. The following topics will be discussed:
- The development of COVID-19 in the world and Southeast Asia
- How Malaysian consumers are reacting and responding to the crisis?
- The impact on Malaysia's FMCG, retail and advertising landscape based on actual data
- Short-term and long-term implications, and how FMCG manufacturers and retailers can respond effectively
Click on the "Read More" tab to register!