Shell Appoints Seow Lee Ming as GM Mobility, Malaysia and Singapore

Shell Appoints Seow Lee Ming as GM Mobility, Malaysia and Singapore
Seow Lee Ming

Shell Malaysia appoints Seow Lee Ming as General Manager (GM) Mobility for Malaysia and Singapore to lead the strategic development and growth of Mobility in Malaysia and Singapore.

Lee Ming joined Shell in 2003 and has held several global and regional leadership key roles. As the GM of Global Key Accounts for Original Equipment Manufacturers (OEMs) in Asia, she led a Global Key Account Managers team to service and grow the business partnerships with Shell’s prestigious customers.

Lee Ming also led Shell’s China 2030 roadmap as GM Strategy and Business Development for China/HK. In this role, Lee Ming led a team of 53 marketing professionals that successfully transformed Shell’s digital and social media approach, built a premium brand, and developed effective B2C and B2B engagement activities.

“I am able to impact and add significant value to the growth of the company and the industry through my new role. As the world’s first mobility retailer, serving more than 30 million customers daily across the globe, we must evolve in a targeted manner to support future sectors.

“This entails accelerating the transition towards net-zero emissions by providing cleaner energy solutions grounded by our overall global aspiration.

“We will continue to transform and drive innovation to forge a sustainable and resource-efficient environment so that our customers can go well on their daily journeys,” said Seow Lee Ming.

Lee Ming holds a first-class honours bachelor’s degree in chemical engineering from the University of Birmingham and a master’s in management studies from the Judge Business School of Cambridge University.

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