KUALA LUMPUR (March 26): HSBC Malaysia bagged several awards at The Asset Triple A Digital Awards 2021, including the “Digital Bank of the Year” award.

In a statement today, the banking group said the awards were a recognition of its continuous digital transformation efforts for its customers, especially during a year impacted by the Covid-19 pandemic.

The Asset Triple A awards are industry excellence recognition presented annually to recognise financial institutions and technology firms that have excelled in innovation and developing a unique digital experience for customers across Asia-Pacific and the Middle East.

HSBC Malaysia said it was awarded the "Digital Bank of the Year" for embracing digitalisation and understanding the needs of its customers.

The bank said it had revamped its traditional service delivery models, developing fully digitalised programmes and solutions.

On being named the Digital Bank of the Year, HSBC Malaysia chief executive officer (CEO) Stuart Milne said the bank had invested a significant amount of effort in digital and infrastructure roll-outs.

“This award is a reflection of our focus and desire to be a digital-first bank — by offering a blended service with face-to-face support for customers when they need it.

“Winning the title for the first time reflects the strength of our strategy and the confidence our customers place in HSBC, and we will remain dedicated to delivering on this trust.

“We are committed to capitalising on innovation, and invest in the simplification of our processes and the digitisation of our solutions to benefit our customers,” he said.

HSBC Malaysia also received two awards for its breakthroughs in retail banking, namely “Best Retail Online Banking Experience” and “Best Retail Digital Payments Experience”.

Milne said for individual customers, the digital focus in 2020 was on providing a convenient and seamless banking experience via the bank’s online banking and the HSBC Malaysia mobile app.

“Our investment in innovation focuses on ensuring that the bank is accessible anytime, anywhere to our individual customers through our always 24/7 digital services. The success in winning these two awards reaffirms our commitment to becoming the bank in our customer’s pocket, while improving the safety and experience of banking for our customers.

“The constant desire to find better solutions and capitalise on innovation and technology has put us in the lead to drive value for our customers.

“While we move at pace to simplify our processes and digitalise our solutions to create value for our customers, we will continue to co-create with them on their digital transformation journey, so that we can succeed together,” he said.